The name Mini did not appear by itself immediately—the first models being marketed under two of BMC's brand names, Austin and Morris. The name Austin Seven (sometimes written as SE7EN in early publicity material) recalled the popular small Austin 7 of the 1920s and 1930s. The other name used until 1967 in the United Kingdom (and in Commonwealth countries such as Australia), Morris Mini-Minor, seems to have been a play on words. The Morris Minor was a well known and successful car, with the word minor being Latin for "lesser"; so an abbreviation of the Latin word for "least"—minimus—was used for the new even smaller car. It was originally going to be called the Austin Newmarket.
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